An innovation strategy has to be backed with resources and patient follow-through, says Peter Kjellberg, the guest on this episode of the Committed Innovator series), part of our Inside the Strategy Room podcast. In a conversation with Erik Roth, who leads McKinsey & Company’s innovation work globally, the chief marketing officer for the Swedish maker of products for mobile and outdoor living and the home, describes how Dometic Group seized the recent rapid growth in food and beverage delivery to create new products for the industry and consumers.
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