Hopper) has acquired 100 million mobile users by offering consumer-friendly financial products and a gamified app experience, according to cofounder Frederic Lalonde. In this episode, Frederic takes us on a journey and explains how Hopper transformed from a company with the bulk of its initial revenue coming from airline ticket sales into a travel fintech business—selling algorithmically enabled financial products such as price-freezing capabilities and cancellation insurance. We’ll also discuss consumer psychology, the power of gamification and social commerce, and the trade-offs involved in targeting younger travelers.
**Related insights: **
Travel Disruptors: Bringing fintech to travel booking)
What is digital transformation?)
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