PepsiCo's design chief Mauro Porcini talks about the role of humanity and****authenticity in driving innovation.
In today’s episode, Mauro Porcini) speaks with senior partner Erik Roth) as part of our Committed Innovator )series of discussions. Mauro is an enthusiastic innovator and design evangelist. He recently published The Human Side of Innovation: The Power of People in Love with People) where he describes the power of design to drive sustainable and inclusive growth. He is passionate about unleashing people’s natural innovative tendencies.
In his discussion with Erik, Mauro demonstrates how the best innovations go beyond the need to make a profit and come from an authentic motivation to create something extraordinary for people. He also shares the five different phases that are essential for building an innovative mindset and culture in any organization.
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