Hello, everyone, and welcome back to Inside Consulting: Cracking the McKinsey Code. I’m your host, Charlotte Sinclair, and today we’re diving into one of the most fundamental and frequently encountered challenges in the consulting world: profitability. If you’re gearing up for consulting interviews, running your own business, or just curious about how companies diagnose and fix financial issues, this episode will be a goldmine of information. We’re going to explore how to tackle profitability issues, step by step, breaking down what makes businesses lose money, how to identify the root causes, and, most importantly, how to craft strategies that drive sustainable profits. So grab a notebook, and let’s dive in.