Every founder at some point has to choose their marketing platform, the medium that is. If you wan na get customers, you could call to call and pitch potential clients you find on LinkedIn. You can become a social media wizard or like me, you can dive into content, marketing and SEO. Why didn't choose content, marketing and SEL answers really simple? It'S not that I think content marketing and SCO are the only worthwhile pursuits. I am an introvert, my version of hell is going on LinkedIn every day, googling people who might use my product and then cold emailing bum, I've done it. It sucks it works, but I don't wan na. Do this the characteristics of the marketing platform suit me better. I want to build something over time as it continues to work, regardless of my input, sacrificing those quick, immediate wins for long-term gains. I'M OK with that trade off. If it means I don't have to go and hunt down customers every day and pitch them over and over and over on my business
