Thoughts on Branding Great Domains without Robust Trademark Protection
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I'Ve been thinking a lot about Damon's company testimonial.O the other day I bumped didn't to an option from registered on TO they sent a promotional email to everybody who registered for their aftermarket newsletter and at the bottom of it they promoted testimonials plural.TO going up for auction. I took a look at it and forward it to Damon and he placed the minimum bid, but it turned out to be a fairly aggressive auction to other people got in. They built it up pretty high, I'm not gon na say how much, but it was just so aggressive that it got me thinking that whoever was interested in buying this is definitely buying it for someone nefarious purposes. So I got to thinking about a little bit more and I took a look at some of the Google ad words traffic for testimonial.TO related keywords. I noticed there's a few competitors who literally run ads for things like testimonial.TO pricing, and they got me thinking about generic domain names, but can't really be trademarked, presents an issue the most start of food and run into like normally. If you raise a decent chunk of money, you just put in 1000 bucks or so to trademark your brand name, and then you don't worry about stuff like this. You can just forward that Google ad words complain about people running ads against your trademark. You can stop people who wan na I'll, never register a domain name after your trademarks, filed and solicit five or six figure ransom offers for a domain name to prevent it from falling the type of squatters yeah. It'S one of those things where you can't really prevent this from happening, because you can't really trademark the word testimonial you could trademark testimonial.TO. I am Magine, but you're not gon na, be able to send that if somebody registers testimonials plural.io or something like that, you might have a hard time getting Google to remove similar listings, etc. I want some to think about. I'Ve registered a few very generic domains that I really liked from a brand perspective, but I haven't really thought through that specific complication. Before, like I registered servers that deal. I, like the domain a lot, but if I develop it, you don't really have that ability to protect it with a trademark once it matures - and I was just something I thought about: