Indie Hackers Win in Recessions
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We are on the precipics of a boom in in the hacking in small start, ups, disrupting medium to large and enterprise established, start ups companies, especially tech companies, VC backed companies. It'S starting right now. It'S the recession, fears. What does CMOS do when they face economic had when's sales start to drop on their own marketing becomes more difficult. I'M not talking about your top 1 % of marketers. I'M talking about your average tech CMO. Who'S entire executive team outsource is creative. They don't come up with their own ideas, their idea of marketing as acquire a budget and spend that budget. Your average tax CMO. They look at the economic landscape. They look at the recession, indicators yeah we week, we have a lot of chance of going into a recession, but the mistake they make was not mistake. The smart thing they do is they think about two ways they can play this. They can either pitch in and say, hey we're a team player. Look we help out. We hope to find headcount for layoffs. We helped you save budget. We helped you trim costs, look at how well our team is doing, and oh yeah ignore the fact that our marketing conversion rates are dropping and becoming less effective, we're bringing fewer leads in the top, funnel, etc. etc. because they know they're fighting against market forces if They change nothing if they maintain their effectiveness as marketers. All the metrics are gon na drop anyway. That'S what economic head wants to. I think about the other way you can play this. If you're a small start up, it's literally your chance to go, eat their lunch. They drop their Google ads, they stop spending on new campaigns, they stop doing their jobs while they and while they look for greener pastures right, you just take advantage of that opportunity. Don'T let it slip by because this is the point we are a low cost competitor to a major product, everybody's trimming budget. So it's way easier to cut your expenses and a half than to lay somebody off. I know that's what I wan na do so. Do you think about your target audience? Do you think about the established product, the one that's an obvious pick for every other established venture back to company to go and buy right. Do you think about yourself, as the cost competitor be that product that people switch to so they can go to their bosses and say, look our department, we're team players, we're cutting costs. We just switched email from intercom to crisp and save $ 1000 a month right. I just pulled some thing out of my head could be anything, but if you can be that alternative, you can absolutely go out and steal a third of the market from your biggest competitors over the next year. While everybody is minimizing costs and ignoring opportunities, laying off staff go out there, give it your a game and make some money