#260 | The Cambridge Analytica Scandal
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In March of 2018, it was revealed that 50 million Facebook profiles had been "hacked" and used to target American voters. 

The story involved Donald Trump, a supposed Russian spy, a Cambridge researcher and a political consulting company.

The only problem was, how much of it was actually true?

• The breaking of the story on March 18th 2018
• A summary of the Cambridge Analytica report in The Guardian
• The academic: Aleksandr Kogan
• The role of Facebook in 2012
• Quiz apps on Facebook (and their real purpose)
• The role of Cambridge Analytica (the company)
• Building "This Is Your Digital Life"
• How many people took the quiz?
• Was there really a "data breach"?
• What was Aleksandr Kogan's involvement in the story?
• The results come in: was the Facebook data effective at guessing someone's personality?
• Cambridge Analytica's message to its clients: "5,000 data points on over 220 million Americans"
• Working for Ted Cruz
• Working for the Donald Trump Campaign
• The news breaking in 2018
• Was Cambridge Analytica involved in Brexit?
• Conclusion: Did Cambridge Analytica actually have any involvement in the US election?

Full interactive transcript, subtitles and key vocabulary available on the website: https://www.leonardoenglish.com/podcasts/cambridge-analytica)

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