NOW and NEXT LIVE from the PAAC Conference in Toronto
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It's a NOW and NEXT first!Our Comms and Strategy Team (C.A.S.T.) presented this edition of the podcast LIVE at the Public Affairs Association of Canada) conference in Toronto. It was held in November at the waterfront campus of George Brown College.We riffed on the emergence of podcasting a powerful weapon in the comms and stategy arsenal for brands and organizations in a day and age when "earned media" is increasingly more difficult to land.We also talked about the political power of podcasting - particularly against the backdrop of the US Presidential election that gives Donald Trump another four years behind the Resolute Desk in the Oval Office.YOU CAN NOW LEAVE US A VOICE MESSAGE ABOUT THE SHOW!Let us know what you think. Comment on the discussion. What would you like us to talk about. )Go to davetrafford.com), hit the TALK BACK button and LEAVE YOUR MESSAGE! YOU CAN ALSO WATCH THE SHOW ON YOUTUBE) Meet the NOW and NEXT C.A.S.T! Brad Ross) has made a career leading the communications strategies for the City of Toronto and the Toronto Transit Commission.  Lindsay Broadhead) brings her comms experience and insights base on her time leading teams at the Toronto Region Board of Trade and, most recently, the Chief Communications Officer at the City of Toronto. Bob Reid )applies his earned experience as a major market journalist and a Senior Advisor to the Premier of Ontario to his analysis of the communications "Touchdowns and Fumbles". Anne Marie Aikins )is a "media relations maven", a sought after pundit and speaker, and a strategic comms adviser specializing in public transit in Ontario. Dave Trafford )  is a “Podcast Journalist”, the Chief Executive Producer at Story Studio Network), and a Recovering News Director, (having led the news operations at Global News Toronto, Newstalk 1010 and AM640 radio in Toronto) with more than forty years of experience in Canadian media.