Organisations spend huge amounts of money on their public image. Branding, websites and marketing materials all play a crucial role in amplifying and enhancing a company's public image, but what about your telephony on hold systems? For too long phone systems have had unprofessional and inefficient on hold systems, often considered to be unimportant they actually play a huge role in the frontline of customer services. In this episode we discuss these systems and how they can be enhanced.