cover of episode Sam Parr, The Hustle // Paid Newsletters, Copywriting + The Future of New Media

Sam Parr, The Hustle // Paid Newsletters, Copywriting + The Future of New Media

2020/10/14
logo of podcast Creator Lab - interviews with entrepreneurs and startup founders

Creator Lab - interviews with entrepreneurs and startup founders
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Shownotes Transcript

Sam Parr is the founder & CEO of The Hustle, an 8 figure media business. They have 1.5mil people subscribed to their daily email newsletter + are on track to hit 8 figures in revenue with their paid newsletter, trends.

Sign up for trends here: https://trends.co/?ref=11694)

Five Things You'll Learn:

  • how he’d build an audience differently today
  • starting a paid newsletter business + finding talented writers
  • copywriting + persuading people through the written word
  • incentives + the future of media
  • being emotionally stable while having a chip on your shoulder

Let us know what you think on Twitter:

@bzaidi) @creatorlabfm) @thesamparr)

Timestamps:

  • 00:01:58 Intro
  • 00:03:10 Sam’s Hot Dog Stand
  • 00:07:53 The Hustle + Trends
  • 00:11:01 Finding Great Employees + Writers
  • 00:14:19 “The Dumbest Millionaires are in Real Estate”
  • 00:15:50 Equity Splits In His Business
  • 00:18:06 “Buzzfeed + Vox are Horrible Companies”
  • 00:20:24 Subscriptions + Ads
  • 00:24:23 Ad Incentives + Fake News
  • 00:25:42 Free vs Paid Products
  • 00:27:52 Example: Start a Million Dollar Paid Newsletter
  • 00:34:20 Biggest Mistakes in Starting A Newsletter
  • 00:34:46 Finding Traction
  • 00:37:35 “Give People What They Need, Not What They Want”
  • 00:38:37 Paid Ads For Growth + Sponsoring Dave Portnoy
  • 00:40:04 Giveaways For Subscriber Growth
  • 00:41:43 Paid Newsletters Category Ideas
  • 00:44:24 How Copywriting Helped Sam Meet His Wife
  • 00:47:01 AIDA + The Funnel
  • 00:49:55 How To Write A Compelling Headline?
  • 00:52:55 Finding Ideas To Write About
  • 00:55:07 Editing + Content That Resonates
  • 00:59:09 Platforms + Distribution: E-Mail, YouTube, Twitter, Instagram, Tik Tok
  • 01:04:37 Platform Risk – Owned vs Rented Channels
  • 01:07:44 YouTube Algorithm: Views vs Time Spent
  • 01:08:35 Sam Interviews Bilal: YouTube Growth From The Inside
  • 01:11:25 Seeing Android Grow From 4% to 80% Market Share
  • 01:13:42 Being Emotionally Stable
  • 01:18:12 Dealing With The Chip On Your Shoulder
  • 01:20:50 Chilling On 50 Mil