CP Group), a prominent Thai conglomerate, traces its beginnings to the founder Chia Ek Chor migrating from Chaozhou, China to Thailand in 1919. Despite early skepticism, he started a humble seed business which grew significantly by adapting to local agricultural challenges and changing global climate patterns. This foundation allowed his son and successor, Dhanin Chearavanont, to expand CP Group into a vast empire - touching multiple industries and generating an annual revenue of ~$85 billion USD. The episode highlights the strategic decisions to emphasize vertical integration in its food production process and discusses how more than half of the world's population has likely consumed its products.
Watch, listen or read the full insight at https://www.bravesea.com/blog/charoen-pokphand)
Explore Dhanin Chearavanont's rise to the helm of the C.P. Group in the second part of Charoen Pokphand (C.P.) at https://open.spotify.com/episode/06OZPGFCyc7ENnuuXCTEjH)
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