“I washed my face with a bar of soap,” says Charlotte Cho, the founder of K-beauty marketplace Soko Glam and skincare brand Then I Met You, on Crazy Smart Asia. In conversation with Gen.T's Chong Seow Wei, the OG K-beauty entrepreneur explains how to centre your work in the Korean art of “Jeong”, the VC trap founders must beware of and secrets from inside the beauty industry. Hosted on Acast. See acast.com/privacy) for more information.