cover of episode Non-League digital ad hoardings revenue, do clubs budget for sacking managers?

Non-League digital ad hoardings revenue, do clubs budget for sacking managers?

2024/12/10
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The Price of Football

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Kevin
通过《AI For Humans》播客,推广和解释最新的艺术智能技术和趋势。
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Kieran
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Kevin: 本期节目探讨了非联赛俱乐部在足总杯比赛中使用数字广告牌的额外收入,以及俱乐部是否会为赛季中期解雇主教练预留预算。节目中嘉宾分析了数字广告牌带来的收入,并讨论了当地赞助商的权益以及俱乐部解雇主教练的财务考量。 Kieran: 数字广告牌为非联赛俱乐部带来的额外收入可能并不多,可能只有几百到一千英镑。当地赞助商不太可能因为数字广告牌遮挡了他们的广告而感到不满,因为合同中可能包含替代广告或其他补偿措施。俱乐部通常不会正式编制解雇主教练的预算,但财务团队会在需要解雇主教练时被咨询,以评估成本和影响。在解雇主教练后,即使新主教练候选人无法到位,也不太可能让被解雇的主教练重新执教,因为这会影响球队士气和稳定性。 Kieran: 虽然足球俱乐部可以赚钱,但这更多的是例外而非规则。大多数英超俱乐部日常运营都是亏损的,只有少数俱乐部能够实现收支平衡。足球俱乐部价值的增长,尤其是在最近几年,导致一些老板在出售俱乐部时获利。并非所有足球俱乐部老板在经营俱乐部时都会完全放弃商业原则,尤其是在英超联赛。现行财政公平竞赛规则旨在限制俱乐部亏损,但这并不一定能促进整个行业的健康发展。现行财政公平竞赛规则具有反竞争性,因为它维护了现有财力雄厚俱乐部的优势。现行财政公平竞赛规则并没有促进俱乐部的盈利能力,反而维护了财力雄厚俱乐部的优势。并非所有足球俱乐部老板的目标都是盈利,有些老板是为了热爱足球而投资俱乐部,因此盈利并非衡量成功的唯一标准。

Deep Dive

Key Insights

How much revenue do non-league clubs generate from digital advertising hoardings during FA Cup games?

Non-league clubs can generate around £500 to £1,000 from digital advertising hoardings during FA Cup games. The revenue is relatively low because viewing figures for early-round matches are not significant.

Why don't local sponsors of non-league clubs get upset when their hoardings are covered by digital ads during FA Cup games?

Local sponsors are unlikely to be upset because their contracts typically include clauses allowing for substitutions or additional benefits like tickets for home cup draws. Additionally, their target audience is local, so national TV exposure doesn't significantly impact their business.

Do football clubs budget for sacking their managers mid-season?

Clubs do not formally budget for sacking managers, but they are aware of the potential costs. Finance teams are consulted when a sacking is considered to assess the financial implications, including compensation payments and cash flow.

Why did Manchester United wait until the end of the season to sack David Moyes?

Manchester United waited until they were mathematically unable to qualify for the Champions League to sack David Moyes because his contract stipulated that they would only owe him 12 months' compensation if they failed to qualify in his first year.

Can football club owners make money from owning a club?

While most clubs lose money on a day-to-day basis, owners can profit from the sale of the club due to its increasing value. For example, Manchester City's owners bought the club for £140 million and have already recouped £500 million by selling a 15% stake.

What is the logic behind Financial Fair Play (FFP) rules?

FFP rules aim to cap losses and promote financial sustainability, but they are criticized for being anti-competitive. They favor clubs with wealthy owners who can subsidize losses, making it difficult for smaller clubs to compete. The rules are unlikely to change because the majority of Premier League owners benefit from the current system.

How do long-term contracts at Chelsea affect player wages?

Chelsea's long-term contracts often include wage escalation clauses. Players may start on lower wages (e.g., £60,000 per week) but receive significant pay rises if they perform well. For example, Cole Palmer and Nicolas Jackson have seen their wages increase after signing extended contracts.

Which football clubs face the toughest challenges due to their catchment areas?

Clubs like Leyton Orient, Burnley, and Accrington face tough challenges due to competition from nearby larger clubs and limited local populations. For example, Burnley competes with Manchester and Liverpool for fans and talent, while Leyton Orient is overshadowed by West Ham and Spurs.

How much does West Ham pay in rent for their stadium, and how does it compare to Tottenham's costs?

West Ham pays just over £3 million in rent for their stadium, which they use for around 30 days a year. In contrast, Tottenham's stadium costs them £72 million annually in depreciation and £26 million in interest, totaling nearly £100 million.

What is the impact of digital advertising hoardings on non-league clubs' traditional sponsors?

Traditional sponsors of non-league clubs are not significantly impacted by digital advertising hoardings during FA Cup games. Their contracts usually include provisions for such scenarios, and their primary audience remains local, unaffected by national TV exposure.

Shownotes Transcript

Kevin and Kieran analyse mow much non-League clubs make from digital advertising hoardings at FA Cup games, and find out whether clubs budget for sacking their manager mid-season.

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