While Europe dominates football financially and in terms of ownership, the Middle East, particularly Saudi Arabia, is rapidly growing its influence. Hosting the 2034 World Cup and investing heavily in football infrastructure could shift the balance, especially if they focus on developing local talent and attracting top players.
Saudi Arabia has a strong football culture and fan base, as evidenced by their passionate support during the 2022 World Cup. However, while they are investing heavily in football, producing world-class players remains a challenge.
Qatar has focused on building top-tier youth academies and facilities to develop local talent, which takes time. Saudi Arabia, on the other hand, has shifted towards buying established European players, which is more immediate but less sustainable in the long term.
The Premier League's global appeal, history, and infrastructure make it a magnet for top talent. Even if other regions like Saudi Arabia invest heavily, players often end up moving to Europe due to its established status as the pinnacle of club football.
Non-UK fans, who make up the vast majority of Premier League viewers, often have to watch games at inconvenient times due to the league's scheduling primarily catering to UK audiences. For example, fans in New Zealand may have to watch games in the middle of the night.
The 3pm blackout is designed to protect lower-league football by ensuring fans attend live matches rather than watching Premier League games on TV. However, it has been criticized for disadvantaging local fans who cannot attend games.
The Premier League acknowledges its global audience but prioritizes the match-going experience for UK fans. While some suggest scheduling games at 10am UK time to accommodate international viewers, this could undermine the atmosphere and appeal of the league.
Lower-league clubs struggle with financial sustainability and rely on match-day revenue. The 3pm blackout and competition from televised Premier League games can further strain their attendance and income, making it harder to survive.
From the 2026-27 season, the Premier League will produce its own in-house streaming service for overseas viewers, ending its deal with IMG. This could eventually lead to a similar service for UK viewers, potentially phasing out the 3pm blackout.
Match of the Day, despite being a legacy show, still attracts significant viewership and serves as a communal viewing experience. While digital highlights are readily available, the show's format and tradition make it relevant for the foreseeable future.
Saudi Arabia have won the bid to host the 2034 World Cup... thanks Gianni Infantino.
But it made us think. Are we naive to assume that football will remain a European-dominated sport? For the sake of Andy Brassell, we bloomin' well hope so.
Marcus, Luke and Andy are here to chat through that and more on this week's Mailbag.
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