I've always been interested in emerging markets, which early in my career meant the BRICs - Brazil, Russia, India, and China (and, yes, South Africa, but I've always felt we squeezed ourselves a little uncomfortably into that one.
But I digress, my main point is that today it seems that we're hearing from Brazil (with Nubank) and India and China (with a bag full of unicorns each). But Russia, I think after a few fingers got burnt on failed entries earlier in the century, seems to have slipped into the background.
To address this, and just because I've always been fascinated by the country, I speak to Experian Russia's Igor Propopenko. We chat about the current consumer credit landscape, about the growth that has shaped the market as it is today, and about the trends likely to shape its next twenty years.
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