Mariah Parsons, Host of Retention Chronicles) and Head of Marketing at Malomo) hosts Aneto Okonkwo, Co-Founder & CEO of Remarkable AI), an AI growth marketer for consumer brands. Aneto discusses the importance of marketing, particularly in scaling new companies, and shares insights on customer retention strategies. He highlights the effectiveness of personalized email campaigns, which can yield 50-100 times return on investment per recipient. Aneto also emphasizes the value of engaging with customers on social media and leveraging influencer marketing. Additionally, he stresses the significance of addressing customer issues promptly to enhance brand loyalty and retention.
Episode Timestamps:
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3:06 Challenges of Starting a New Company
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3:55 Importance of Marketing and Customer Engagement
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6:18 Remarkable AI's Services and Customer Engagement
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7:14 Data Analysis and Customer Insights
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10:25 Social Media and Community Engagement
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14:39 Influencer Marketing and Product Seeding
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18:34 Email Marketing and Retention Strategies
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20:17 Expanding LTV and Cross-Selling
20:43 Seasonal Strategies and Customer Support
