On this episode of Retention Chronicles, we’e joined by John Coyle, CMO of Andar and Host of the Modern Commerce podcast. John, Noah, and Mariah discuss learning through networking, starting a career in Facebook ads and paid social, building a media company and podcast to be indispensable, why John believes an agency model isn’t aligned with a merchant business model, creating a flywheel relationship where both businesses grow together, content marketing in B2B and SaaS, macro vs micro influencer marketing, testing out different UGC templates, and more!
