Mariah Parsons, HOM at Malomo and Host of Retention Chronicles, and Madison Lee, Co-Founder & CEO of Nemah, discussed the challenges and opportunities of transitioning from a talent agency to a e-commerce brand. Mariah and Madison explored the importance of personal branding, consumer insights, and technology in developing a private label. They emphasized the need for brands to prioritize customer experience, retention, and the delicate balance between automation and human touch in e-commerce. Mariah Parsons and Madison Lee also discussed the challenges of founding a vegan skincare brand for moms and babies, scaling a DTC skincare brand while maintaining customer trust, and educating and supporting parents through science-backed content.
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4:38 Founding a vegan skincare brand for moms and babies
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10:30 Branding and consumer insights for a clean skincare line
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15:54 Scaling a DTC skincare brand for pregnant and postpartum women, focusing on customer experience and trust-building
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22:54 Using consumer insights to inform educational content and product development for parents
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26:59 Creating a clean beauty brand with a focus on community and science
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31:31 Post-purchase customer experience and its importance for e-commerce brands
36:57 Customer experience and retention in e-commerce
