James Van Erck, Co-Founder & COO of Rebuy, joins Retention Chronicles to discuss software that generates post-purchase revenue for Shopify brands.
With his extensive background in ecommerce, James has a lot of experience to share with Shopify brand founders, operators, and marketers. A lot of brands focus on how to acquire their customers, but enough aren’t focusing on how to retain them after they make a first purchase. This is what James, Noah, and Mariah discuss. How do ecommerce brands retain their customers?
There are a lot of ways to increase customer retention, but James shares one of the most crucial ways, and that’s by increasing post-purchase upsells and cross sells with dynamic product recommendations. This is why the Malomo and Rebuy software work so well together, and to hear more about that, you’ll want to tune into this episode.
This podcast is sponsored by Malomo), a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands.
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Episode timeline:
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2:24 Building software for e-commerce merchants.
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6:36 Ecommerce strategies and retention tactics for Shopify brands.
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10:50 Post-purchase offers and gift card upsells.
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18:40 Personalized product recommendations and gift cards.
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23:36 Personalization platform Rebuy and its benefits for Shopify brands.
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27:35 Post-purchase experiences and personalized product recommendations.
