On this episode of Retention Chronicles, we’re joined by Chelsea Jones and Rachel Saul, Co-Founders of Chelsea & Rachel Co, a women-owned agency specializing in eCommerce strategy, UX/UI design & Shopify development. On this episode we specifically talk about how Chelsea & Rachel started their company and how their professional background influenced how their agency stands out. We also talk about choosing a subscription program, the biggest trends in ecommerce for 2023 such as serving customers holistically and breaking down different digital channels, and understanding the crossover between Amazon and Shopify.