cover of episode Conversion rate optimization for DTC brands (with Shane Rostad, Owner of CRO Weekly Newsletter)

Conversion rate optimization for DTC brands (with Shane Rostad, Owner of CRO Weekly Newsletter)

2022/1/10
logo of podcast DTC POD: How The Best Brands Are Built

DTC POD: How The Best Brands Are Built

Frequently requested episodes will be transcribed first

Shownotes Transcript

During this episode, you will learn about;

[00:05] What’s in for you in today’s episode

[01:36] Who’s Shane Rostad and his area of specialty

[06:34] Typical mistakes that brands make

[08:44] Tips to improve your site’s conversion rate

[12:48] Things to focus on when brands are collecting customer’s data

[16:54] The different ways to gather qualitative data from your customers

[19:41] Commercial Break

[20:38] Upselling and cross-selling in the business

[28:30] How to do the A/B testing for your site

[33:52] Do these things to improve consumer conversion 

[35:09] Shane’s three favorite brands 

[36:33] Connect with Shane today 

Notable Quotes

  • Customer experience is the most significant lacking catalyst in most brands.
  • Understand the game of numbers in a business.
  • When complexity hurts, focus on simplicity.

 

Contributors: 

Shane Rostad - shanerostad

Jay Desai - @jayd3sai)