#333 - Investing in Organic Growth: Why, When & How with SEO Expert Josh Piepmeier
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Josh Piepmeier helps challenger brands outperform their fiercest competitors by targeting the highest-volume, most profitable keywords in their industry. With his company Meriwether, he crafts strategic SEO campaigns that drive immediate profits and build long-term, sustainable growth. 

Josh’s SEO approach has successfully gone head-to-head with giants like Amazon, Tiffany’s, and Macy's for competitive purchase-intent keywords. His expertise has transformed businesses struggling to gain traction into thriving enterprises with significant customer acquisition from organic search results. 

In this episode of DTC Pod, Josh provides real-world examples of how businesses have benefited from investing in SEO and offers advice for DTC brands looking to build an effective SEO strategy. We cover topics such as establishing topical authority, the relationship between ads and organic search traffic, and the impact of AI on SEO.

Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack).

**On this episode of DTC Pod, we cover:**1. Importance of Investing in SEO2. SEO Strategies for E-commerce Brands3. When to Invest in SEO4. Role of Branded Search in SEO5. Relationship Between Ads and SEO6. Topical Authority vs Domain Authority7. The Impact of AI on SEO8. E-commerce vs Non-E-commerce SEO

Timestamps00:00 Josh Piepmeier’s background04:25 When brands should start investing in SEO07:04 How to optimize for branded searches10:36 Off-page SEO for new domains13:54 E-commerce SEO vs standard SEO16:58 Google AI updates and how it’s affecting SEO 20:16 On using AI for website content22:46 How paid ads factor into SEO26:03 How to create an effective SEO strategy30:00 Importance of topical authority for small brands33:20 Outcomes for brands that have focused on SEO

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Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internet)Olivea - the extra virgin olive oil & hydroxytyrosol supplement)Castmagic - AI Workspace for Content)

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Josh Piepmeier)** - Founder of **Meriwether)Blaine Bolus) - Co-Founder of Castmagic)Ramon Berrios) - Co-Founder of Castmagic)