#323 - The Brand Whisperer: Revealing the Tactics behind Your Favorite DTC Brands with Emmett Shine
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Emmett Shine is the creative genius behind Pattern, taking the lead in shaping the narratives and aesthetics of its seven brands. He also co-founded a creative agency, Gin Lane, and oversaw its evolution in parallel with the burgeoning startup ecosystem that came to define New York's landscape.

In this episode, Emmett discusses Pattern Brands' approach to cultivating a unique identity for each brand within its family. He underscores the need to create specialized experiences for individual brands while exploring synergies across the portfolio. His dual focus on operations and creatives emerges as a cornerstone strategy, proving pivotal in his company's ongoing journey to build a robust and profitable direct-to-consumer ecosystem.

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**On this episode of DTC Pod, we cover:**1. Creative vs Operational Mindsets2. Talent Recognition and Recruitment Strategies3. Timeless Design Principles and Inspiration4. DTC Brand Challenges and Strategies5. Building and Scaling a Brand Family6. Personal Growth and Entrepreneurship 

Timestamps00:00 Working with business founders, finding market opportunities05:25 Starting Pattern Brands, buying businesses, launching a design agency13:23 Finding and hiring the right talent15:27 Emmett Shine’s background in design, creating timeless vs trendy designs24:18 Launching two brands, Equal Parts and Open Spaces28:31 Managing multiple brands: human resources and operations33:50 Building specialized brands that cater to millennials45:01 Focusing on consistency, quality, and iterative processes46:34 Diverse projects in early stages, seeking new challenges

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Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.

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Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internet)Olivea - the extra virgin olive oil & hydroxytyrosol supplement)Castmagic - AI Workspace for Content)

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Emmett Shine)** - Co-Founder of **Pattern Brands)Blaine Bolus) - Co-Founder of Castmagic)Ramon Berrios) - Co-Founder of Castmagic)