#318 - The CMO Behind Feastables Reveals How to Build Viral Brands
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Join us as Ben Acott uncovers intriguing tactics that make Feastables stand out in the crowded direct-to-consumer landscape. 

In our conversation, Ben expounded on the synergistic relationship between Feastables and the ultra-popular Mr. Beast, highlighting how leveraging the latter’s extensive distribution network offers a unique advantage. This strategic alignment not only turbocharges product reach but also taps into an existing, engaged audience ripe for conversion. 

The way Ben's ventures harness such audience networks is a testament to the power of influencer marketing and shows the value of cultivating smart partnerships in building strong brands.

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**On this episode of DTC Pod, we cover:**1. Branding with Mr. Beast2. Creator Partnerships in Brand Marketing3. Testing Talent and Products for Market Fit4. Scaling New and Existing DTC Brands5. Brand-Creator Collaborations6. Celebrity Partnerships7. Reinventing Boring Product Categories8. Building Brand Loyalty through Content

Timestamps04:05 Working with one of the most popular content creators in the world, Mr. Beast06:48 Lessons from building the brand MANSCAPED12:41 Analyzing product success, tracking metrics, and predicting customer acquisition cost (CAC)15:16 From launching Feastables to reformulation and rebranding22:53 How to make partnerships with content creators work24:41 Reinforcing confidence, shaping perception, and packaging success27:14 Factors that go into negotiation and compensation structures33:20 Choosing the right branding partner, validating partnerships through testing36:20 Producing content, testing, and promoting products online38:31 Making boring products cool through content marketing

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Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internet)Olivea - the extra virgin olive oil & hydroxytyrosol supplement)Castmagic - AI Workspace for Content)

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Ben Acott) - Chief Executive Officer at Magnetic Labs)Blaine Bolus) - Co-Founder of Castmagic)Ramon Berrios) - Co-Founder of Castmagic)