#301 - Jeff Byers, Momentous - Scaling DTC $2M - $36M in 18 Months
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Episode brought to you by More Staffing)*Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter)!*On this episode of DTC pod we cover:1. Introduction to Braindrive and its Cognitive Benefits2. Momentous Company Evolution3. Financial Milestones and Revenue Streams4. PR Lotion Development5. Product Strategy and Trust Building6. Company Goals and Market Positioning7. Product Effectiveness and Industry Standards8. Marketing and Sales Challenges9. Momentous Brand Direction and Acquisition10. Expanding Audience and Advocacy11. Commitment to Mission and Communication12. Inventory Management ChallengesTimestamps00:00 Transition from biotech to entrepreneurship, NFL.09:42 Strong product with impressive clinical trial results.13:42 Acquired brand, challenges, niche market, sustainable model.22:22 Merger of two different nutrition brands challenging.25:04 Aligned vision led to merger, new company.32:07 Marketing team transformed, aiming to change health.36:52 PR lotion minimizes need to urinate in air force.44:23 Grow the pie responsibly, despite challenges.46:18 Testing label accuracy for nutritional supplements matters.51:11 He's a tastemaker, optimizing performance for all.57:59 Prioritizing trust over commoditization leads to success.01:02:59 Innovate to serve the customer, democratize high performance.01:08:33 Simplify product usage for better impact and retention.01:15:03 Nootropic blend designed for focus and clarity.*Shownotes powered by *Castmagic)Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. 

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Jeff Byers)** - Co-Founder and CEO at Momentous)Ramon Berrios) - Co-Founder of Trend.io)Blaine Bolus) - Co-Founder of **Castmagic)