Mélanie) chats with Blaine) & Ramon) about building Ghia. Some topics include how to create a new beverage category, production considerations for a new beverage type, early-stage funding advice and key supporters along the way, customer-led product iteration, building a culinary first brand, design and branding insight, leveraging restaurants and retail as a distribution strategy, Ghia’s focus on retail channels, and much more.
2:35 - 7:11 Melanie’s career before Ghia
9:39 - 11:56 Selling the idea of Ghia
12:57 - 14:09 Adapting to COVID
18:12 - 21:42 Formulating Ghia
22:52 - 24:35 Fundraising
27:04 - 32:47 Creating the branding
35:23 - 37:47 Developing new products
38:15 - 40:44 Fostering relationships while scaling
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Mélanie Masarin)- **CEO & Co-founder of **Ghia)
Ramon Berrios)** - CEO of **Trend.io)
Blaine Bolus)** - COO of **OmniPanel)
