Terry Lee) stopped by the DTC POD studio to talk to Blaine) & Ramon) about building Rosaluna) and specifically how he’s established Rosaluna’s culture and values (ex: moving with intention versus just moving fast). Terry also discusses visiting Oaxaca, Mexico, learning about how mezcal is made, and meeting the multi-generational family of farmers who make it.
2:41 - 6:21 Terry’s background
8:42 - 19:13 Working at MeUndies
19:47 - 25:33 Building a team culture & values
25:34 - 34:56 Why build fast and break things is the opposite of Rosaluna’s culture
36:40 - 44:13 Hiring and finding talent
45:42 - 1:06:18 Building Rosaluna
1:07:10 - 1:14:25 Future plans for Rosaluna
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Terry Lee) - **Co-Founder of **Rosaluna)
Ramon Berrios)** - CEO of **Trend.io)
Blaine Bolus)** - COO of **OmniPanel)
