Zach Abbott) maker of the world's 1st genetically engineered probiotics. Purpose-built to help our bodies handle the diets and environments of modern life joins Ramon) & Blaine) to discuss the science behind ZBiotics, the challenges of educating consumers on a genetically engineered probiotic, and how to lean it to being genetically engineered registered with customers.
2:02 - 8:24 Idea for ZBiotics14:57 - 20:09 The science of a hangover23:37 - 27:19 Genetically engineerings is easier than you think28:11 - 33:30 Making sure ZBiotics works35:24 - 39:19 How do you sell a genetically engineered prebiotic40:36 - 45:18 **Leaning into being GMO **46:24 - 47:26 **Working with a marketing and branding agency **47:57 - 49:55 Getting customer feedback49:48 - 51:14 Figuring out manufacturing52:17 - 53:48 **Growing since 2021 **54:12 - 56:09 The future of ZBiotics57:37 - 58:35 Where to find ZBiotics and Zach
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Zach Abbott )- **CEO of **ZBiotics)
Ramon Berrios)** - CEO of **Trend.io)
Blaine Bolus)** - COO of **OmniPanel)
