While Aspen is still in its early days, we’re excited to have Keta Burke-Williams) on the pod to discuss the logistics of building a fragrance company. In this episode of DTC pod, you’ll hear Blaine) & Ramon) talk with Keta about creating a scent, finding a manufacturer, finding her voice when pitching to VCs, optimizing for online and offline sales, being smart with your resources, and tapping into your network.
8:20 - 9:20 The inspiration behind Aspen15:43 - 16:06 **Consumer trust is fragile **32:34 - 33:24 Why being cheap is smart19:06 - 19:43 How to sell a scent online26:03 - 26:47 **Combatting imposter syndrome **40:10 - 40:49 Don’t underestimate your network!
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Keta Burke-Williams )- **Founder of **Aspen Apothecary)
Ramon Berrios)** - CEO of **Trend.io)
Blaine Bolus)** - COO of **OmniPanel)
