Paul Voge) speaks with Blaine) & Ramon) about how creating DIY flavors with his soda stream led to a full-fledge sparkling water business.Paul discusses the challenges of building a CPG brand, being on Sharktank during the height of COVID, Aura Bora’s path into retail stores, why he prefers retail over DTC orders, and more.
4:17- 6:06 Starting a CPG brand
9:08 - 15:34 Co-packers and distributor
15:50 - 17:04 Family & friend investors
17:12 - 23:04 Filming Sharktank in COVID
24:57 - 29:26 Creating new flavors
29:48 - 35:29 Retail over DTC
35:37 - 38:29 Watchout for chargebacks
43:55 - 49:19 Retail stores that carry Aura Bora
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Paul Voge) - **Co-Founder of **Aura Bora)
Ramon Berrios)** - CEO of **Trend.io)
Blaine Bolus)** - COO of **OmniPanel)
