cover of episode #185 - Oliver Brocato & Jake Lewin, Tabs: Sex Chocolate & Going Viral on Tiktok

#185 - Oliver Brocato & Jake Lewin, Tabs: Sex Chocolate & Going Viral on Tiktok

2022/4/7
logo of podcast DTC POD: How The Best Brands Are Built

DTC POD: How The Best Brands Are Built

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Shownotes Transcript

Tabs Chocolate )is a sexually enhancing dark chocolate founded by two University of Michigan undergrads Jake and Oliver. Blaine) and Ramon) are excited to have Jake Lewin) and Oliver Brocato) on DTC Pod to discuss how they designed  specifically for TikTok, negotiating and working with influencers, creating viral videos, and making 90K in revenue in just 3.5 weeks after launch.

 

2:05 - 8:24 Entrepreneur Background

17:58 - 19:27  Getting Started with Tabs

24:05 - 27:33 Finding the Right Channel

28:44  - 31:29 Working with Influencers

32:55 - 37:22 Content / Social  Strategy

38:43 - 42:49 Designing for TikTok

51:01 - 51:42  Bootstrapped

 

This episode is brought to you by OpenStore:

Visit https://open.store) to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.

 

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Jake Lewin & )Oliver Brocato)**- Founders of **Tabs Chocolate )

Ramon Berrios)** - CEO of **Trend.io)

Blaine Bolus)** - COO of **OmniPanel)