Mid-Day Squares) is the healthy chocolate bar company that’s built a name for itself through its bold content. Today on the pod, Ramon) and Blaine) are joined by the architect of Mid-Day’s brand voice & content strategy, Jake Karls), better known as the “Rainmaker” at MDS. As a Rainmaker, Jake is out there developing critical relationships with multiple stakeholders (i.e., press, investors, customers, etc.), cultivating the brand’s personality, and getting people excited about MDS.
1:17 - 4:27 Idea for Mid-Day Squares
4:55 - 7:38 Forming Mid-Days Content Strategy
10:07 - 10:55 Creating a Personality
11:48 - 13:32 Highs and Lows of Documenting Everything
14:00 - 17:55 Turning customers into fans
18:24 - 20:37 Celebrity Package Goods
20:58 - 23:42 Jake’s background and being a Rainmaker
25:14 - 30:46 Misunderstood and Hershey’s lawsuit
31:26 - 34:00 Getting everyone on board and therapy
34:45 - 38:00 Financing Content
38:13 - 42:33 Motivating young people
43:12 - 47:42 Evolution of MDS & DTC sales
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Jake Karls)**- CEO of **Mid-Day Squares)
Ramon Berrios)** - CEO of **Trend.io)
Blaine Bolus)** - COO of **OmniPanel)
