cover of episode #183 - Chris Bernard, Mindright: How to partner your DTC brand with celebrities

#183 - Chris Bernard, Mindright: How to partner your DTC brand with celebrities

2022/3/31
logo of podcast DTC POD: How The Best Brands Are Built

DTC POD: How The Best Brands Are Built

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Shownotes Transcript

Chris Bernard) AKA “Bernie” joins Blaine) and Ramon) to discuss Mindright )and working with Rob Dyrdek, learning from previous business mistakes of growing too fast, the importance of building your brand’s community before utilizing celebrity ambassadors, how TikTok is helping Mindright grow, and more.

 

Buff Bake 2:07 -3:03

Story behind Mindright 6:44 - 10:12

Pitching to Rob Dyrdek 11:03 - 14:12

Celebrity investors 16:35 - 17:33

Leveraging celebrity investors 18:19 - 19:42

Getting into retail 22:31 - 24:01

Brand ambassadors and influencers 24:34 - 26:27

Building the team 30:14 - 32:15

 

This episode is brought to you by OpenStore:

Visit https://open.store) to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.

 

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** Chris Bernard)- CEO of **Mindright )

Ramon Berrios)** - CEO of **Trend.io)

Blaine Bolus)** - COO of **OmniPanel)