cover of episode Eric Quanstrom: Removing Friction

Eric Quanstrom: Removing Friction

2022/10/28
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Building Great Sales Teams

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Shownotes Transcript

Eric Quanstrom brings a rare combination of marketing, digital media, operations, technology and strategic experience to his role, as CMO of CIENCE Technologies where he guides global marketing activities, including oversight of inbound and outbound marketing, demand generation, partner marketing, web presence, social media, corporate communications and customer success programs. Each of which build on CIENCE’s commitment to becoming the leading provider of managed services for sales company in the world.

Previous to CIENCE, Quanstrom was Chief Marketing Officer at KiteDesk, Pipeliner CRM and Nimble, where he lead over 4X annual revenue growth across each of those sales tech companies during his tenure, as well as Chief Operating Officer (COO) of Sorenson Media, an award-winning provider of high-quality video solutions and the original video codec company behind Flash and Quicktime.

Quanstrom has also been marketing leader for numerous successful startup exits, including SightSpeed, which was acquired by Logitech, and DocuComp, which was acquired by DocsCorp. He also served as the West Coast head of the Fox Online Properties (FoxSports.com, FoxNews.com and Fox.com) while at News Corp.

Key Points:

  • Marketing is Shaping one's opinion
  • Understanding how humans think is the first step to great marketing
  • Not everybody needs to be retargeted
  • Price before value is malpractice

Connect with Eric:

Instagram - https://www.instagram.com/equanstrom/)

Facebook - https://www.facebook.com/quanstrom)

LinkedIn - https://www.linkedin.com/in/quanstrom/)

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