The United States Patent and Trademark Office (USPTO) began implementing the Trademark Modernization Act of 2020 (TMA) on December 18, 2021. Why should you care? Well, if you’re a business, you should care about your brand, generally, and your mark is a visible reminder to the world of that brand: It is what separates your business from the rest of the pack. TMA makes taking care of that brand a lot easier – but it also presents potential new threats to current registrations. More on this in a moment.
According to the USPTO, the purpose of TMA is to provide individuals, businesses and the USPTO new tools to remove fraudulently-acquired or unused – yet registered – trademarks from the federal trademark registry. An additional purpose of TMA is to enable the USPTO to process applications more efficiently.
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At the intersection of business, law and technology, Martensen understands the tools of IP. Martensen knows the business of IP. We understand the tech market, especially when the government is a customer, and we know how to plan, assess, and adjust. Patents, trademarks, copyrights, trade secrets, licenses are our tools. Full story here https://news.kisspr.com/pr/131469)
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