NFTs are Putting the Spotlight on Artists
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March 10th, 2022 Salt Lake City, UT - What’s the first thing that comes to mind when you think of someone pursuing art as a profession? Odds are, a mental image of the stereotypical starving artist has already popped up in your head.

Traditional finance is about efficiency and ROI and streamlining processes. It’s a ruthless world that’s anything but inviting to those who want to chase a career in the finer pursuits of life.

With that bleak overview out of the way, let’s talk about the good news. How NFTs are Empowering Artists from Around the Globe

NFTs, short for non-fungible tokens, could be the savior we need to spark an unstoppable transition where artists can thrive. Let’s see how. Fair Compensation for Artists Due to the transparent and impartial nature of these digital ownership records, artists can easily partner with developers and business-savvy entrepreneurs without worrying about getting the raw end of the deal. The open nature of blockchain automatically puts the underlying dealings front and center, accessible and readable by anyone.

While that may not seem like a big deal, it can make a world of difference when it comes to fair compensation for the artists. That’s because not only can the artists see where the proceeds from the sales of their work are going, but the community can also uncover any unsavory practices.

Lucrative Monetization Opportunities What makes NFTs truly revolutionary for artists, however, is how much easier they are to monetize with.

In the world of traditional finance, only artists in the top 0.1% get to monetize their talent in a meaningful way. The rest of the creatives are left to fend for themselves. Most find themselves on social media, where they must cater to the ever-changing desires of the algorithms and attract legions of fans—all for a chance at making less than minimum wage in most cases.

For instance, the artist Torren who goes by the name of Zane Customs on YouTube has diligently uploaded dozens of videos on that platform since starting last year. Driven by creativity and passion, this talented creative cherishes every comment he gets and is grateful for the opportunity to have his work put in front of over 40,000 viewers to date.

Like any other artist, Torren is hoping to one day merge his passion with his profession and support his family from his YouTube channel. However, considering that YouTube typically pays out in the range of $3-10 per 1,000 views, that future may be a long way away.

Undeterred, Torren has decided to take charge of his career by tapping into the endless opportunities unlocked by NFTs. The budding artist has partnered with a team to work on Zen Warrior NFT, a limited collection of 3,333 meticulously detailed and passionately conceived pieces of digital art.

Unlike ad revenue, NFTs can help arti

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