Patrick Chavoustie, marketing expert and owner of Omni Premier Marketing firm, is interviewed by Alex Nottingham, JD, MBA, in this episode of Dental All-Stars, to discuss the top three reasons why dental marketing fails. Patrick shares insights from his experience in helping dental practices grow. They discuss the importance of marketing and advertising as separate entities, with marketing encompassing everything that potential patients see in a practice. Patrick emphasizes that the number one reason advertising fails is because practices are often ill-prepared to handle inquiries and convert them into appointments. He stresses the significance of following up with potential patients. The second reason highlighted is the failure to answer phone calls promptly, as this can result in missed opportunities and patients seeking alternatives. Alex emphasizes the importance of investing in well-trained personnel to handle phone calls and create an exceptional patient experience.
RESOURCES:
- The Dental Brief Podcast)
- OMNI Premier Marketing)
- Dental All-Stars Podcast: Supercharge Dental Patient Referrals)
- Dental Practice Growth Webinar)
