Probably one of the biggest decisions I’ve had to make about my clinic in a long time was whether or not to rebrand. It’s a difficult decision for many dentists because as you change and grow in your profession, your values and passions change as well. It’s very important that your brand represents the atmosphere and patients that you want to connect with. Choosing to rebrand is a struggle because you want your brand to speak to who you are as a dentist and what you want to promise your patient but without losing the brand loyalty you have already created. In this episode, listen to my update on how the re-branding process has been going 6 months in so that you can decide if it is the cards for you and maybe help avoid the mistakes I made.
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Thank you so much for listening! Peggy xox
