Why Content Guides Are Better Than Blogs
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Stan Golovchuk, Public Relations Manager at Raisin, discusses why content guides are more effective than traditional blogs. In this episode, Stan shares his perspectives on: transitioning from blog-based strategies to guide-based content, setting up KPIs to measure the impact of guide-based content, leveraging hub-and-spoke models in content creation, importance of trust signals in content marketing.  Show Notes)

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• Stan Golovchuk: Website) // LinkedIn)
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• Benjamin Shapiro: Website) // LinkedIn) //  Twitter)

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