Content Strategy for Position Zero
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Position Zero Month. Today, our guest speaker Courtney Cox Wakefield discusses the 4 pillars of building out a content strategy in pursuit of Position Zero: Audience Research, Competitor Research, Content Optimization and Technical Optimization. Guest Courtney Cox Wakefield, Digital Marketing Manager at Children's Health will share her best practices for optimizing Position Zero worthy content. Show Notes

**Connect With: **

• **Courtney Cox Wakefield: **Website) // LinkedIn)
• Benjamin Shapiro: Website) // LinkedIn) //  Twitter)

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