The Review of the biggest PR Pitches and Mergers & Acquisitions in UK PR in 2024 with Andrew Bloch
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Welcome to our review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch. Here we discuss the biggest pitch wins and mergers & acquisitions that the PR sector has seen in 2024.

If you haven't heard already I’m pleased to say we’ve now launched our PR Masterclass: The Intersection of Data, Planning and Measurement) event. Attend this PR Masterclass to hear from experts on the latest techniques, tools and case studies about the use of data in modern communications.

The other big news in public relations is that the PRmoment Awards 2025) are open. The final entry deadline is on January 17th. Miss it and miss out!

Also, thanks so much to the PRmoment Podcast sponsors the PRCA.)

JANUARY

Pitches

Iceland appointed Tangerine

Henkel appointed BCW/Burson

Ministry of Justice appointed Kindred

Airbnb  appointed The Romans.

M&A

Merger of BCW and H+K to become Burson and create a £1bn + agency.

Bully Pullpit Interactive acquired Boldt. 

FEBRUARY

Pitches

“This is often the hangover from the Golden Quarter Pitches that start to get announced.”

Bolt appointed Boldspace.

Burger King appointed The Academy.

British Gas appointed Smarts. 

M&A 

SEC Newgate acquired a 70% stake (over 5 years) in Athens HQ V+O Group.

Real Chemistry acquired Avant Healthcare -

Havas acquired Ledger Bennett. 

MARCH

Pitches

Pepsi appointed Hope & Glory.

“The first change for Pepsi in 14 years. This was a big big brief.”

Taco Bell appointed Earnies.

“You never forget your first win'

Pizza Express appointed Pretty Green. 

M&A

MHP acquired La Plage (creative content above the line agency). First acquisition for MHP since its acquisition by Next15.

W acquired Franses,

Havas appointed Wilderness

APRIL 

Pitches

William + Grant appointed Exposure.

Shark Ninja appointed  Burson

Tinder appointed The Academy

Carlsberg appointed Hope&Glory

EA appointed Premier.

M&A

Accenture bought Unlimited

“In my mind one of the smartest deals that was done this year.”

WPP announced that leading global investment firm KKR has made a growth investment in FGS Global.

“WPP has focused on releasing cash and consolidation and they’ve done that impeccably well.”

“The holding companies and the big private equity firms have all realised that scale is important.”

MAY

Pitches

EDF appointed Tin Man/Lucky Generals

“What we’ve seen in consumer PR is... the agencies who went into the year strongest, have come out even stronger.”

Reebok appointed Brand Nation.

Pringles appointed Mischief MHP.

Unilever appointed Golin

“Nothing beats the UK, no one comes close, in terms of strategic creativity.”

M&A

Pagefield sells to PPHC.

JUNE/JULY

PITCHES

Famous Grouse appointed Pretty Green.

B&Q appointed Romans.

Homebase appointed Aduro.

The Independent appointed W.

WRAP appointed Kindred.

National Grid appointed 9 agencies to a “Community Agency Framework” for next 3 years – Grayling, Cavendish, Lexington, Aecom, Arup, Camargue, Copper, grasshopper, JBP.

M&A

Publicis acquired Influential.

Havas - acquired a controlling stake in Klareco Communications.

Prime Weber Shandwick – MBO. 

AUG

PITCHES

Moet Hennessy appointed Earnies - wines and spirits division of LVMH.

Dept for Education appointed Four

Arla Foods -appointed City Press.