As part of a series of interviews to review public relations in 2016 I thought it would be interesting to look in detail at one of the major challenges for PR agencies and increasingly for in-house PR and communications teams - finding enough appropriately skilled people.Joining me is Alice Weightman founder and CEO of Hanson search.Alice identifies three recruitment trends in 2016: •The rise of the freelancer.•The desire for candidates to have multiple skill sets.•The impact of a decreasing number of retainer clients being that PR agencies require more commercially minded people to win business more regularly.Alice has plenty more to say in the full interview: She identifies what PR agencies get wrong in the recruitment of talent and names the top talent requirements for 2017.
