John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo.
John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Many B2B businesses struggle with inconsistent revenue, limited client acquisition, and the inability to keep up in a content-driven economy. Static websites, outdated marketing approaches, and a lack of predictable income models leave companies feeling stuck in a cycle of uncertainty. How can organizations break free from this cycle and achieve sustainable growth in today's dynamic market? John Corcoran shares practical strategies to address these challenges, emphasizing the importance of content marketing and subscription-based revenue models. Drawing from insights in The Automatic Customer by John Warrillow, John explains how businesses can build predictable income streams by offering specialized, ongoing services. He also highlights how tools like Perplexity AI can streamline tasks such as customizing communication, automating contracts, and tailoring resumes, helping businesses save time and improve efficiency. John stresses that creating and repurposing content, especially through podcasts, can nurture relationships, establish authority, and drive growth.
Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, about leveraging AI tools and strategic content marketing. John explains why podcasts are a cornerstone of effective marketing, shares examples of AI-powered solutions, and highlights the common pitfalls B2B companies face when neglecting content creation. Through these insights, you will learn innovative strategies to transform your business business practices.