Guillermo Rauch (@rauchg, CEO at @vercel) talks about simplifying life for front-end developers, the Next.js JavaScript framework, and the balance between great developers, great teams and great collaboration.
SHOW: 541
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**Topic 1 - **Welcome to the show. Tell us a little bit about your background as a developer and entrepreneur. How did you eventually get to be leading Vercel?
**Topic 2 - **Vercel is a platform that’s designed to make life better for front-end developers. As a developer, how do you get in the head of what other developers want and need?
**Topic 3 - **With so many choices of languages, frameworks, clouds, etc., what do you find are the most important things about your platform to focus on?
**Topic 4 - **Is the goal to create great developers, or great collaborative environments, or do you primarily focus on the end result (e.g. great websites) and work backwards?
**Topic 5 - Let’s talk about Next.js and why it’s grown in popularity with developers. **
**Topic 6 - **What are some of the areas that are evolving or exciting for front-end developers over the next couple years?