In this show I talk to Russell McAthy from marketing attribution consultancy Deliver Insight. Russell introduces what attribution is and how it links to understanding the lifetime value of a customer. We talk about what attribution means for brand and performance marketing, how you can use attribution and digital metrics to make tactical marketing decisions in a cross channel, online and offline world and for both consumer and b2b marketing.
You can find out more about Russell and the companies and products he talks about in the show here:
www.russellmcathy.com
www.deliverinsight.co.uk
www.visscore.com
