Last summer, I met up with a talented and intelligent agency owner – let’s call her Susie. I have known and respected Susie for quite a few years, and she runs a mid-size agency in the B2B space. We were catching up on the state of her business, what was working, and what wasn’t; the usual stuff I love to talk about with agency owners. It turns out an area causing Susie some issues is imposter syndrome. That feeling of not being confident or the self-doubt that creeps in now and then. After a couple of years in lockdown, it turns out that getting out and about, networking, and meeting prospects was not that simple. Much less comfortable than it used to be.
Agency owners aren’t known for lacking in confidence. In fact, quite the opposite. To learn more about imposter syndrome and how to handle it, I invited Thor A Rain, founder of the Helpful Clinic, to come on the show and explore it in more detail. What could Susie do to overcome her challenges and get back out there, plying her trade? What could other agency or small business owners like Susie learn to help them overcome that nagging feeling of ‘am I good enough?’, ‘or should I be here?’.
