Great client service and successful agencies go hand in hand. In my opinion (and I'm a client service guy), you can't run a successful agency without knowing how to handle clients. It's that simple.
The problem is not every agency leader understands this and even fewer invest in training their account teams. So I invited Jenny Plant from Account Management Skills to join me and explore what it takes to be great at account management. Or, in a nutshell, how do you retain and grow client accounts?
Jenny explores how the role of account management has evolved over the last decade. We unpack the key ingredients of good client handling, how account management and project management are becoming separate roles, what it takes to build tight client relationships and what to look out for in the people you hire to fill this critical role in agency life.
If you're looking for some insight into the world of first-class account management, then you're in the right place.
