What's BZAR about [INVNT GROUP]'s XR eCommerce Strategy?
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XR Today's Demond Cureton hosts Scott Cullather, President and CEO, [INVNT GROUP] and CEO, INVNT.ATOM.

In our interview, we discuss the following:

• **How eCommerce experiences move from 2D to 3D platforms.  **
• **Building immersive experiences around brand communities in the Metaverse. **
• **Building the customer journey through spatially-orientated digital transformations **
• **The technology stack involved in the BZAR eCommerce platform **
• **The need for decentralised, Web3-centred technologies in eCommerce **
• Trends taking shape across retail, eCommerce, and extended reality

For more information, kindly visit the INVNT Group at https://www.invntgroup.com/)

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