UPS: We Know XR is Going to Work
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For UPS, XR is no longer proof-of-concept. It’s essential for business. Virtual reality changed how UPS trains its workers, saving countless hours in training and millions in labor costs. But how did they get there?

In this episode, Brad and Will interview Mark Gröb, the Head of Immersive Technology for UPS. They discuss the years-long approach to creating “XR as a practice,” challenges integrating consumer XR headsets into enterprise settings, examples of how XR is impacting UPS’ business, advice for new XR adopters, and more.

Quote:

"The biggest challenge I’ve faced in XR in the last 3 years is deployment. For enterprises being able to deploy the technology in a cost-effective way is incredibly important… Now, we have a defined, mature XR practice around training. And using technology like ArborXR, which I define as a self-support MDM solution, goes a long way to help scale.”

Timestamps:

• How did you get started in XR? (02:24)
• Perspective on VR in the 1990s (05:51)
• XR changing from expensive implementation to very accessible (06:20)
• The “Whatever-verse” (07:15)
• Challenges with XR going from consumer to enterprise (09:21)
• How do you create an “XR practice” (10:50)
• Challenges of XR deployments (13:35)
• Examples of ROI (25:37)
• Advice for new adopters (31:01)

About Mark Gröb:

Mark Gröb is a seasoned Veteran of the broader industry of Visual Simulation and Entertainment. He has a long history in the area of Virtual Reality started in 1998. Currently building a practice of Immersive Technology (VR, AR, MR+ML) at UPS.

Head of the Immersive Tech Center at UPS. Developing Innovations to solve Enterprise problems for UPS and our Partners. The primary focus is on Human Factors and Data Visualization. Leading XR practices in highly cross-matrix teams to explore and develop IP (patents and business methods) for UPS. Global SME in the practice of XR Enterprise deployments and support for UPS.

About ArborXR:

ArborXR helps organizations confidently manage VR & AR devices at scale, remotely install content, and control what users can see and do in the headset. Our mission is to help people live more meaningful lives through the power of XR. Learn more at https://arborxr.com).

Links & Resources:

• Connect with Mark on LinkedIn: https://www.linkedin.com/in/markgrob/)
• Connect with Mark on Twitter: https://twitter.com/grobmvr/)
• Connect with Brad on LinkedIn: https://www.linkedin.com/in/brad-scoggin/)
• Connect with Will on LinkedIn: https://www.linkedin.com/in/willstackable/)